Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen ; traduccion Erika M. Jasso Hernan D'Borneville ; revision tecnica Ma. Estela Tena Loeza

By: Czinkota, Michael RMaterial type: TextTextPublisher: Mexico : Cengage Learning, 2008Edition: 8a edDescription: 724 páginasISBN: 9786074814743; 6074814740Subject(s): Mercado de exportaciónGenre/Form: Libros electrónicos. Online resources: Click here to access online
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Documentos digitales Documentos digitales Sede Central, Panamá
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T�itulo tomado de la pantalla de inicio.

International marketing 8th ed.

Incluye bibliograf�ia e �indice.

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